Where should an LA anxiety therapist list their practice?
What each directory costs, how many LA therapists you’d be listed alongside, and how its listings work.
Most therapists don’t choose one directory; they pick two or three and keep the ones that send clients. This page compares what each option costs with how many other LA therapists you’d share it with, for someone in your position: a therapist in Los Angeles who works with anxiety.
Anxiety L.A. runs one of these directories, so read this with that in mind. We’ve tried to be straight about where the others are better.
| Directory | Cost per month | Free period and billing | Competing listings in LA, as each site reports them |
|---|---|---|---|
| Anxiety L.A. | $9.31first year · $12.42 after | First 3 months free, then $149 a year | 24 in all. A visitor scrolls past far fewer profiles to reach yours |
| Mental Health Match | $26.04first year · $31.25 after | First 60 days free, no card required. Then $375 a year, or $39 a month | Not published |
| TherapyDen | $0 or $27.50(free profile, or premium to appear in search) | Free profile, no card required, but it doesn't appear in TherapyDen search. Premium, $330 paid annually or $30 a month, adds search placement | Not published |
| Psychology Today | $29.95first year · $29.95 after | Monthly, no contract. No free period at standard signup; six months free through some partner codes | 3,000+ therapists in Los Angeles, all specialties; 93% say they prioritize treating anxiety. Includes online-only profiles |
| GoodTherapy | $30.95first year · $30.95 after | Monthly, Basic plan. Practices under three years old pay $25.95 a month for the first two years | 370 within 10 miles of Los Angeles and accepting new clients; all specialties |
| Zencare | $75.67first year · $69.00 after | Monthly ($69, California), plus an $80 one-time setup fee. Includes a 50-minute photo and video shoot | Over 700 offer online therapy to LA clients and over 100 offer in-person therapy in LA (the groups may overlap); all specialties |
First-year cost is what you’d pay across your first 12 months, divided by 12: free months count as $0, setup fees are spread over the year, and annual fees are prorated. Prices and counts checked October 7, 2026, from each directory’s own pages. The counts measure different things (therapists located in LA, or accepting LA clients, across all specialties), so read each one with its description, not as a head-to-head number.
Insurance platforms: cheap to join, paid less per session
Headway and Alma cost little or nothing to join. The real cost is the rate: you’re paid the platform’s contracted insurance rate for each session, not your own fee, and you don’t set it.
| Platform | Cost to join | Paid per 60-minute session |
|---|---|---|
| Headway | Free | About $107 on average, from therapist-reported rates nationwide |
| Alma | $1,140 a year ($95 a month); $600 for the first year on a current offer | Not published |
What one 60-minute session pays you
About $93 less per session than the $200 self-pay example. Across 10 sessions a week, the difference would be about $4,000 a month. The most expensive directory on this page costs under $80 a month.
$107 is not Headway’s own figure. Single Aim, How much does Headway pay therapists? — Third-party analysis of about 300 therapist-reported rates, national, updated March 2025.
That isn’t a case against insurance. These platforms handle credentialing and billing, and they bring insured clients a directory can’t. But compare them on per-session pay, not membership fees. And if you leave, you may need your own contract with each insurer to keep those clients.
Where the others are better
- Search traffic. Far more people search Psychology Today. Anxiety L.A. doesn’t publish traffic or inquiry figures, and we won’t suggest numbers we can’t show you.
- Insurance. Headway or Alma, if you want to be in network without credentialing on your own.
- A free profile page. TherapyDen’s free profile gives you a shareable page that can show up on Google, though not in TherapyDen’s own search.
- Longest no-card trial. Mental Health Match, 60 days free.
- Continuing education. GoodTherapy’s Premium plan ($40.95 a month) includes unlimited CEs.
- Professional photos and video. Zencare includes a 50-minute shoot.
How Anxiety L.A. is different
- Only anxiety, only Los Angeles. Every therapist listed here has an anxiety focus and practices in LA.
- Random order. Listing order is randomized, reshuffled for each visit, and no position can be bought. That’s written into the Listing Agreement.
- Licenses are checked. We check California license and registration numbers against the state board’s own records before a listing goes up. That is not an assessment of clinical quality, and we display no verification badge.
- Lowest price of the paid listings on this page. About $9 a month across the first year, $12.42 a month after.
If you already use a general directory, Anxiety L.A. may be worth testing as a specialized additional listing. Ask every new client how they found you, and after six months renew whichever listings paid for themselves.
One listing, $149 a year, and the first three months are free.
List your practice →